SERP Checker: What Google Shows for a Query

Free routes first, then the exact one (each tool's own page):

Mobile results: the free location tools and URL routes show the desktop page. For the mobile page, use Ad Preview and Diagnosis, or set the city proxy on a phone, or on desktop Chrome with DevTools' device toolbar switched on.

Ready URLs for 5 markets (replace plumber with your query):

Type the query in the market's language, as its searchers would: "klempner", not "plumber", for Germany. Optional: add &pws=0 to switch off personalised results; Google can still vary the page by device and time.

A uule value for one city, built from its canonical name in Google's geotargets list (for example Austin,Texas,United States):

import base64
from urllib.parse import quote

KEY = "ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789-_"

def uule(canonical_name):
    """Google's unofficial location parameter: 'w+CAIQICI', a length key, the name in base64."""
    return "w+CAIQICI" + KEY[len(canonical_name)] + base64.b64encode(canonical_name.encode()).decode()

name = "Austin,Texas,United States"
print("https://www.google.com/search?q=plumber&gl=us&hl=en&uule=" + quote(uule(name), safe="+"))

uule is not documented by Google and can change; the location line at the foot of the results page tells you which place Google used. Local results can also follow the searcher's IP, so for the closest match to a real local searcher, use an IP in that city:

1. Set the city in the proxy username, lowercase with underscores: <login>-country-us-city-new_york. All 50 US states and 21,000+ cities are targetable, and city targeting costs the same per GB as country targeting.
2. Confirm the exit IP before you search:

curl -x gate.proxyfield.io:7000 -U "<login>-country-us-city-new_york:<password>" https://api.ipify.org

3. Set the same proxy in your browser (Chrome setup), open a private window and search Google with gl=us&hl=en.
4. Note the date, time, device and location next to what you saw.

Results still vary with language, device, personalisation and time, even from one city. Check from a fixed location and device, and store the date with every check.

Yes, there are three free ways to check Bing and Yahoo: Bing Webmaster Tools for your own site, a free Bing rank checker for any site, and a signed-out private window for one keyword:

Bing Webmaster Tools in three steps (Bing's import guide, September 13, 2019, updated June 2025):

1. Sign in to Bing Webmaster Tools, or create an account.
2. Add your site: on My Sites, click Import, sign in with your Google Search Console account and click Allow, then pick the sites; or add the site by its URL.
3. Verify a site you added by URL with one of Bing's methods: upload an XML file, add a meta tag or update a DNS record. Imported sites are verified through Search Console.

Search Performance then shows clicks, impressions and click-through rate; keyword and page detail is reported for web search only (Bing's Performance report post, September 21, 2023).

Ready Bing URLs for 5 markets (mkt from Microsoft's market code list; replace plumber with your query). Send mkt without cc: Microsoft's query parameter reference calls the two mutually exclusive.

For local results in another country, open the URL through an IP in that country.

Yahoo: Yahoo's help page How your content is ranked says "All algorithmic search results for Yahoo Search are provided by Microsoft Bing", so a Bing check is a close guide to Yahoo's organic list. Yahoo adds its own modules, such as news, local and video, so the two pages are not identical.

For Bing at scale, ProxyField's Web Scraping API (in development, contact sales) is priced to fetch Bing results pages at $0.50 per 1,000 successful results, from $0.20 at volume; the Bing scraper page has code you can run today on proxies. To check any engine from another country, use proxies by country.

The top 100 is 10 results pages per keyword: $0.012 a keyword with the Google SERP API, $0.12 for 10 keywords. Google shows about 10 organic results per page, and since September 2025 the &num=100 URL parameter no longer loads 100 results on one page (rank-tracking tools reported the change that month; try it and you still get about 10). So the top 100 is 10 results pages, read one by one. Google's own Custom Search JSON API returned up to 100 results in batches of 10, but Google's documentation says it is closed to new customers, with existing customers to move off it by January 1, 2027, and it searches a Programmable Search Engine, whose results can differ from Google Search.

Four steps:

1. Request pages 1 to 10 for the keyword, with the same country, language and device each time.
2. Flatten the organic results into rows: keyword, position, URL, title, snippet, date, market.
3. Append the rows to a CSV file.
4. Open it in a spreadsheet: in Google Sheets, File, then Import, then Upload, and pick the file; in Excel, open the CSV directly.

The first rows of top100.csv look like this (example domains):

keyword,gl,page,position,url,title,snippet
serp checker,us,1,1,https://www.example.com/serp-checker,Free SERP Checker,See the Google results for any keyword...
serp checker,us,1,2,https://www.example.org/tools/serp,SERP Checker Tool,Check rankings by country and city...
serp checker,us,2,11,https://www.example.net/blog/serp-check,How to Check a SERP,Positions, features and local results...

The Google SERP API takes the page number as page (1 to 10) and counts position across pages, so result 1 of page 2 is position 11. The request as designed (access through Contact sales; parameters in the API documentation):

# API design, in development: not live yet (access through Contact sales)
import csv, os, requests

API_KEY = os.environ["PROXYFIELD_API_KEY"]
KEYWORDS = ["serp checker", "rank tracker"]
with open("top100.csv", "w", newline="") as f:
    rows = csv.writer(f)
    rows.writerow(["keyword", "gl", "page", "position", "url", "title", "snippet"])
    for q in KEYWORDS:
        for page in range(1, 11):  # 10 results pages = the top 100
            r = requests.post("https://api.proxyfield.io/v1/google/search", timeout=130,
                              headers={"Authorization": f"Bearer {API_KEY}"},
                              json={"q": q, "gl": "us", "hl": "en", "page": page}).json()
            for res in r.get("organic_results", []):
                rows.writerow([q, "us", page, res["position"], res["url"], res["title"], res.get("snippet", "")])
            if not (r.get("pagination") or {}).get("next_page"):
                break  # Google has no more pages for this query

For a one-off list with no code, a browser extension can export the results page you have open: SERP Snapshot, a free Chrome extension, exports organic rankings, People Also Ask, related searches and AI Overview citations to CSV in one click (per its page). It captures the page you have open, so for the top 100 you export the 10 pages one by one. Check what permissions any extension asks for before you install it.

How good the data is depends on how it was collected: the location and device of the check, the time it ran, and whether each run used the same settings. Keep those fixed and store them with every row, or two checks of the same query will not be comparable.

Engines, locations, devices, limits and export: the details are in your dashboard.

Why a checker and not your own browser: your browser's results are shaped by your location, your language settings and, when you are signed in, your search history. A checker asks Google from a fixed location without your history, so it shows what a new searcher in that market sees.

A SERP, short for search engine results page, is the page a search engine returns for a query: the list of web results plus everything else the engine shows for that query. Its purpose is to answer the searcher, either directly on the page or by sending them to a site, and for site owners it is where traffic is won or lost.

A Google SERP today usually holds some of these blocks:

Mixing these blocks into one page is what "universal search" means: results from web, images, video, news, maps and shopping in one SERP instead of separate tabs. Each block is a "SERP feature" that can push the first organic result far down the page.

The SERP is the page; SEO, search engine optimization, is the work of making your pages appear on it, and appear high. SEO changes your pages and your links; the SERP shows the result. A SERP checker is how you see that result for a query without your own browser's personalization.

SERP analysis means reading the results page for a query before you write or rewrite a page for it. Look at 5 things:

1. Intent. Are the top results product pages, guides, comparisons or tools? Your page should be the same kind.
2. Features. An AI Overview, a featured snippet, a local pack or a video row changes how many clicks the organic results get.
3. Competitors. Which domains hold the top 10 and which own the features: those are your real search competitors, not always your business rivals.
4. Depth. How long and how specific the top pages are, and which questions they answer.
5. Change. Check the same query again in a few weeks; a SERP that changes often is easier to enter.

Two people searching the same query can see different SERPs, because Google uses location, language, device and, for signed-in users, search history. City-level location matters most for local queries: "dentist" in Austin and in Boston are different SERPs. To compare like with like, check from a fixed location and device every time, which is what rank trackers do.

Yandex leads in Russia and Baidu in China; each builds its own SERP for its home market, so a check means something only from an IP in that market. For Google, the routes above apply; for Yandex or Baidu, open the engine through an IP in its market.

A checker suits a few queries. For daily rank tracking over many keywords and cities, there are two routes:

• The Google SERP API (in development, contact sales). It is designed to take queries and return each results page as JSON, with the AI Overview, the People Also Ask block and the local pack parsed, for $1.20 per 1,000 successful results, or $0.80 from 10,000 results in one purchase; you pay only for successful results. See the Google SERP API; Google's AI Mode answers have their own AI Mode Scraper API.
• Your own tracker on proxies, today. Run your rank tracker or script through residential IPs in each city you track. ProxyField has 412M+ residential IPs in 195+ countries and 21,000+ cities, with country, region and city targeting and all 50 US states (US proxies). The pool is clean for Google, checked and segmented.

Region and session settings: -region-<region>, -session-<id> and -ttl-<seconds> (30 to 129,600 seconds, 20 minutes by default) after the location, as in <login>-country-us-region-new_york-city-new_york-session-he9f2qga-ttl-600. Residential proxies cost $2.95/GB for 1 GB down to $1.95/GB, with no subscription (pricing); start with the Easy Trial: 1 GB for $2.95, and the traffic never expires. More on rank tracking with proxies: SEO proxies and Google proxies. To test proxies you already have, use the Proxy checker: up to 100 proxies per check; your list and results are not stored.

The checker asks the search engine on your behalf; it does not use your Google account or your search history.